Project Flock, Cycle Advocacy & More...

Growth marketing, brand strategy and consulting for businesses that are driven by creating a positive impact.

M: +61 410 407 057  E: adam@adamlana.com

I have co-founded and directed two successful businesses, with a few more coming. More recently I've worked within social enterprise and cycle advocacy, always using purpose and strategy to drive, grow and connect communities.

In 2015, I co-founded Curve Cycling, a Melbourne-based cycling brand that started in a shed in Footscray. By helping build a community and team of passionate riders, it is now a global brand, selling adventure bicycles and products in over 20 countries. I believe that the world is a better place when more people are riding bikes, and through Curve I’ve shared the wonders of cycling and its environmental, physical and social benefits.

In 2003, I co-founded the multi award-winning creative agency Swear Words. For over 12 years I supported like-minded businesses to develop marketing and brand design strategies that were built on strong ethics, specialised knowledge, and open and honest communication. At Swear Words, I helped launch Who Gives a Crap and Oz Harvest’s first donation website, plus many other boutique Victorian brands primarily in the food and beverage sector.

Now, I am directing my energy to business, like Project Flock and others that create a positive impact to the world.